80% of all in-store purchases are not preplanned, point-of-sale promotions drive them. The use of point-of-sale devices has grown dramatically in recent years. It provides numerous advantages to retailers, including complete customer information and granular sales data.
In this case, retailers want to completely automate their retail operations by shifting to smart POS solutions.
POS Marketing Strategies
A point of sale software strengthens your marketing efforts in the following ways.
Merchandising Display Campaigns
Merchandising Display Campaign is a tried and tested marketing strategy used by retailers to drive more sales. It entails displaying the offered items on the screen to attract buyers and encourage them to take advantage of the offer.
Retailers typically use this method to promote specific items, such as festival products and new items.
Upsell and cross-sell suggestions
Cross-selling and up-selling recommendations help your business generate more revenue. You can upsell and cross-sell relevant items based on buyer behavior patterns, previous purchases, and so on.
This not only increases the ticket size but also increases stickiness to the product leading to repeat purchase.
Rewards & Loyalty Programs
Marketers often use these schemes to identify loyal customers from a large group of buyers and encourage them to buy more by allocating loyalty points or offering rewards for being loyal to their business.
Nothing beats a repeat customer, and a loyalty program encourages customers to buy consistently.
Targeted Marketing Campaign
Retailers used to run offers using coupon codes, discounts, and other methods to drive sales in the past, but they didn’t have the option to segment customers based on specific parameters, so they lagged behind.
As a result, they may not be able to reach their intended audience thoroughly, and their advertising creatives may not be displayed to the right audience, raising the cost of the ads.
Targeted marketing campaigns are created for a group of customers who represent similar characteristics. Customers are segmented based on their interests, demographics, and purchasing habits, and campaigns will run as per the segments.
It is delivered to the desired audience through automated SMS marketing campaigns.
Besides the ability to run multiple campaigns, retailers can now track the status of all active campaigns. You can use this feature to determine which campaigns are generating the most revenue and stop campaigns that aren’t performing well.
It provides a clear picture of a campaign’s performance and assists you in identifying fast-moving items as well as in-demand items in the market. This promotes better decision-making and benefits your business.
Nukkad Shops software has many features, including POS marketing functionality. This allows you to run the marketing operations directly from your POS system. You can get more information about our software by downloading our free brochure!
Click here to download the brochure.